Coherence

"I absolutely love this book! Really one of the best books I've read for our profession. It's great for senior officers but it's equally an important read for young, beginning staff in the context of training."

Mary Ellen Anderson, Director of Admission
Indiana University

'"Tell the truth." What a simple concept, and one we've heard since we were children. But Rick Bailey demonstrates not only how truth-telling is the foundation of relationship-building, but also how it provides a competitive advantage in the marketplace.'

Julia Houpt, Vice President of Institutional Advancement
Denison University

"As many colleges and universities have turned to the corporate world for marketing, branding, and communications strategies, Rick Bailey offers a difference. He speaks from decades of experience in higher education and the not-for-profit world he has served from coast to coast. Equally important, he provides keen insights, common-sense wisdom and sound guidance that is true, human and effective. He gets it right."

Kerry Temple, Editor
Notre Dame Magazine

"The research methodology employed by Rick Bailey really allows an institution's competitive advantages to emerge. Rick's understanding of the importance of coherence in creating a messaging strategy allows those competitive advantages to come to life and greatly resonates with prospective students."

John Haller, Associate Provost for Enrollment Management
Saint Joseph's University

"Bailey brings the B-word (brand) to higher education and non-profits with refreshing simplicity, humanity and, yes, coherence."

Marty Neumeier, author of The Brand Gap

Rick Bailey has a gift for saying the right things at the right time to the right people. If you're the right person—and you wouldn't be picking this book up if you weren't—then "Coherence" is the right thing at the right time. I've been a fan of Rick's wisdom, insights and humor for a long time, but until now have never had the pleasure of enjoying his genius in an "easy-to-curl-up-with" format.

Ken Anselment, Director of Admission
Lawrence University