"I absolutely love this book! Really one of the best books I've read for our profession. It's great for senior officers but it's equally an important read for young, beginning staff in the context of training."

'"Tell the truth." What a simple concept, and one we've heard since we were children. But Rick Bailey demonstrates not only how truth-telling is the foundation of relationship-building, but also how it provides a competitive advantage in the marketplace.'

"As many colleges and universities have turned to the corporate world for marketing, branding, and communications strategies, Rick Bailey offers a difference. He speaks from decades of experience in higher education and the not-for-profit world he has served from coast to coast. Equally important, he provides keen insights, common-sense wisdom and sound guidance that is true, human and effective. He gets it right."

"The research methodology employed by Rick Bailey really allows an institution's competitive advantages to emerge. Rick's understanding of the importance of coherence in creating a messaging strategy allows those competitive advantages to come to life and greatly resonates with prospective students."

"Bailey brings the B-word (brand) to higher education and non-profits with refreshing simplicity, humanity and, yes, coherence."

Rick Bailey has a gift for saying the right things at the right time to the right people. If you're the right person—and you wouldn't be picking this book up if you weren't—then "Coherence" is the right thing at the right time. I've been a fan of Rick's wisdom, insights and humor for a long time, but until now have never had the pleasure of enjoying his genius in an "easy-to-curl-up-with" format.